If you've been living under a rock and haven't heard - members of the Louisville media filed a freedom of information request regarding the whole sordid Rick Pitino-Karen Sypher affair, they played some video tapes of her interrogation and then Pitino let loose, blasting the media for reporting "lies." The full story is here and the video is below.
In my real life I'm a PR consultant, so here's some free advice for Rick:
- Don't pick a fight with people who buy ink by the barrel, or in this day and age, bandwidth by the barrel. The only thing he accomplished today was making a bad story worse, expanding the news cycle and prolonging his personal agony. That and pissing off the people who will continue to report on the issue. The ranting press conference was a dumb move on his part - not as dumb as banging an absolutely insane woman in a restaurant 6 years ago, but dumb nonetheless.
The U of L Card Game has an excellent, rational perspective on the presser today - and that blog has been highly supportive of the coach.
2 comments:
There are a couple of things that bother me about this whole situation.
* Last week, he had his tail between his legs, very sorry over his "indescretions", and he used the press to try to leverage some sympathy to his plight against this psycho chick.
*Pitino is a rookie as far as sexual explotations are concerned. Real men bang chicks on the salad bar, not the tables. Salad bars have tongs and stuff which could be fun..... what a rookie.
I want to meet the captains daughter so I can teach her about new things her daddy knows.
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