If you've been living under a rock and haven't heard - members of the Louisville media filed a freedom of information request regarding the whole sordid Rick Pitino-Karen Sypher affair, they played some video tapes of her interrogation and then Pitino let loose, blasting the media for reporting "lies." The full story is here and the video is below.
In my real life I'm a PR consultant, so here's some free advice for Rick:
- Don't pick a fight with people who buy ink by the barrel, or in this day and age, bandwidth by the barrel. The only thing he accomplished today was making a bad story worse, expanding the news cycle and prolonging his personal agony. That and pissing off the people who will continue to report on the issue. The ranting press conference was a dumb move on his part - not as dumb as banging an absolutely insane woman in a restaurant 6 years ago, but dumb nonetheless.
The U of L Card Game has an excellent, rational perspective on the presser today - and that blog has been highly supportive of the coach.